The Exclusive Partnership Brings Together the Largest Gaming Retailer with the Largest Advertising Representation Firm in the Industry
Deerfield Beach, Fla. – Playwire Media, the largest online representation firm for reaching gaming and entertainment enthusiasts online, today announced a new partnership with GameStop, a family of specialty retail brands that makes the most popular technologies affordable and simple. Playwire Media will now serve as the exclusive provider for non-endemic media for GameStop TV.
“The partnership between GameStop and Playwire Media is a natural fit,” said Jordan Fraser, Director, GameStop TV Business Development. “In uniting two titans of the gaming world, GameStop and Playwire Media are poised to deliver the most engaging in-store experiences to customers, as well as unprecedented targeted reach for advertisers.”
GameStop has over 3,950 retail stores in the U.S. Each location is equipped with at least one television screen to broadcast GameStop TV, which provides entertainment programming in the form of GameStop exclusives within the context of games. Screens are positioned for customers to watch while in line at checkout, increasing dwell time and reducing perceived wait time.
Playwire Media will serve as GameStop TV’s exclusive partner in handling non-endemic advertising opportunities, while GameStop will continue to manage endemic media.
“Through this partnership with GameStop, Playwire Media is now the only platform that offers online, in-game, and in-store advertising at scale,” said Jayson Dubin, CEO, Playwire Media. “Nielsen data shows that 95% of GameStop in store customers engage with GameStop TV. As such, Playwire Media is now proud to offer our advertising partners an expanded, comprehensive portfolio of opportunities for reaching the highly-coveted millennial male demographic.”
For more information, visit http://www.playwiremedia.com/.
About Playwire Media
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest rep firm for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities.
Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in all 195 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information, please visit http://www.playwiremedia.com and on Twitter @playwire.
About GameStop Corp.
GameStop Corp. (NYSE: GME), a Fortune 500 company headquartered in Grapevine, Texas, is a global, omnichannel video game, consumer electronics and wireless services retailer. GameStop operates more than 7,000 stores across 14 countries. The company’s consumer product network also includes www.gamestop.com; www.Kongregate.com, a leading browser-based game site; Game Informer® magazine, the world’s leading print and digital video game publication; and ThinkGeek, www.thinkgeek.com, the premier retailer for the global geek community featuring exclusive and unique video game and pop culture products. In addition, our Technology Brands segment includes Simply Mac and Spring Mobile stores. Simply Mac, www.simplymac.com, operates 74 stores, selling the full line of Apple products, including laptops, tablets, and smartphones and offering Apple certified warranty and repair services. Spring Mobile, www.springmobile.com, sells all of AT&T’s products and services, including DIRECTV through its 1,421 AT&T branded stores and offers pre-paid wireless services, devices and related accessories through its 70 Cricket branded stores in select markets in the U.S.
General information about GameStop Corp. can be obtained at the company’s corporate website. Follow GameStop on Twitter at www.twitter.com/GameStop and find GameStop on Facebook at www.facebook.com/GameStop.