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PLAYWIRE MEDIA NOW HAS
DYNAMIC IN GAME ADS

New worldwide exclusive partnership with RapidFire bolsters
Playwire Media's In-Game offering. Click here to check out the trailers

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PLAYWIRE MEDIA
REPS USTREAM

Playwire Media now represents UStream's gaming
and entertainment ad inventory.

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LIVE GAMEPLAY
BROADCASTING

Target gamers during their online gameplay
Pre Roll opportunities in PS4 and Steam.

35 million dedicated gamers

GameZone Group is the largest amassed gaming audience online anywhere. We reach nearly 35 million dedicated gamers who are always up-to-date with the latest trends in gaming and technology. With the GameZone Group, you’ll be able to connect with passionate gamers and some of the biggest gaming influencers in the industry. Whether you’re seeking casual or hardcore gamers the GameZone Group is the place for your gamer needs.

0 + Million Monthly
Video Views Worldwide
Engagement Desktop (PV’s) Video Views (Desktop/Mobile) Mobile (PV’s)
North America 112,000,000 44,000,000 26,000,000
Europe 58,000,000 12,000,000 16,000,000
Rest of the World 69,000,000 35,000,000 26,000,000

* Monthly

85% Male 18-34
Average Age - 30
Average HHI - $58k
Game With Others - 62%

Consumer Indices

Gaming
  • 5x More Likely to Own a PS3
  • 4x More Likely to Own an Xbox
  • 5x More Likely to Play Games 10+ Hours per Week
  • 6x More Likely to Purchase Games Every Month
  • 77% Play Games with Others for 1+ Hours/week
  • 7x More likely to Download Games on Sony PSN
  • 2/3 Play Games on their PC Weekly
  • 360% more likely to Download New Games
Entertainment
  • 4x More Likely to Download TV Shows
  • 4x More Likely to Download Movies
  • 6x More Likely to Go To Movies Every Month
  • 48x More Likely to Rent 18 Movies in the Next 3 Months
  • 1/2 Will See a 3D Movie in Next 6 Months
  • 9x More Likely to Purchase 25 New DVDs in Next 6 Months
Purchase Behavior
  • 3x More Likely to Purchase Video Games Online
  • $25.1B Spent on Gaming in 2013
  • 72% Expected to Buy New Consumer Electronic Goods/Next 6 Months
  • 2x Likely to Drink Energy/Sports Drinks Weekly
  • 4x Likely to Eat at a Quick Serve Restaurant
  • 3.5x Likely to Eat Pizza Every Month
  • 3x Likely to Have 4+ Computers Per Household
  • 1/2 Attend At Least 1 Sporting Event Per Year

How We Stack Up

U.S. Reach Only

Wikia Gaming - 9.5 MM UV's
50%
IGN Entertainment - 11.7 MM UV's
65%
GameSpot.com - 14 MM UV's
80%
GameZone Group - 15.7 MM UV's
90%
GameZone Group has 35 million dedicated gamers

PLAYWIRE MEDIA EXCLUSIVE

Advertise In-Game

Larger Audience, Less Duplication

Reach 10 million more gamers with the GameZone Group!

Reach 10 million more unique gamers with the GameZone Group

Custom Content Creation

Standard media executions don’t always get the job done. Let us dial your custom content creation up a notch with our in-house creative team. Let Playwire Media bring ideas to life with custom, high-impact brand integrations allowing you to reach gamers on their favorite websites.

Partner with social influencers

Your brand is important and should not be trusted with just anyone. At Playwire Media we only provide top-tier talent to boost the brand recognition of your program. From pro-gamers to the most popular cosplay models, our pool of gaming personalities are sure to engage fans and the gaming community alike. . The best way to reach gamers is to use gamers.

Key Events & Tradeshows

Events such as E3, Comic-Con, PAX Prime and PAX East are the most visible expressions of the gaming industry and are closely watched by gamers and game developers alike. For more than seven years the Gamezone Group has provided the gaming community with exciting coverage of the these industry events creating truly unique opportunities for advertisers and sites alike.

GameZone Group Utilities

One-Sheet

Ad Formats

Media Kit

For a Full Media Kit