New partnership with Crunchyroll gives Playwire Media’s brand partners opportunity to reach influential entertainment and anime audience through OTT devices and beyond
Playwire Media, the largest online representation firm for reaching gaming and entertainment enthusiasts online, today announced a new partnership with Crunchyroll, the world’s largest destination for anime and manga. Playwire Media will exclusively represent Crunchyroll’s OTT, desktop and mobile video inventory in Australia, Canada, LATAM and New Zealand. This partnership marks the seventh major deal this year for Playwire Media and represents their aggressive push toward representing high-quality properties in these countries and throughout the world.
“Choosing Playwire Media to represent our video advertising inventory was a natural fit,” said Henry Embleton, Head of Ad Products & Revenue, Crunchyroll. “We know our community of anime super-fans spend so much time on our web, mobile & CTV(OTT) platforms, and this provides advertisers a great vehicle looking to target our audience. Playwire’s reach and teams in LATAM, Canada and APAC provide advertisers the opportunity to buy targeted campaigns and have a direct point of contact.”
With their 20 million registered users worldwide and a nearly even split between female and male viewers, Crunchyroll perfectly aligns with Playwire Media’s core audience to deliver revenue-driving advertising experiences. Additionally, ninety percent of Crunchyroll’s audience identifies as gamers. Crunchyroll delivers more than 25,000 episodes and 15,000 hours of officially-licensed content directly to viewers. It is available for users on nearly every platform and device including Chromecast, Apple TV, Roku, XBOX, PS4 and Wii, as well as Crunchyroll’s iOS and mobile Android apps.
“This partnership couldn’t be more perfect or in line with what we do best,” said Bradley Bailes, Business Development Manager, Playwire Media. “Through our relationship with Crunchyroll, we will be offering advertisers unparalleled access to a highly-influential audience of young gamers and anime fans on multiple OTT devices, something we haven’t done yet to this scale. This gives our brand partners the ability to reach users during all parts of their daily lives — online, mobile, at home watching TV and in-store through their retail partnership with GameStop, another one of our partners as well. It’s an exciting time at Playwire and we couldn’t be more thrilled to have Crunchyroll a part of our family.”
For more information, please visit: www.playwiremedia.com.
About Playwire Media
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest rep firm for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities.
Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in all 195 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information, please visit www.playwiremedia.com and on Twitter @playwire.
Crunchyroll is the world’s largest destination for anime and manga, boasting a global community of more than 20 million registered users and over 1 million subscribers. Fans connect through hit content such as “Naruto Shippuden,” “Attack on Titan,” and “Dragon Ball Super,” original programming, events such as Anime Movie Nights, Crunchyroll News, and can purchase related merchandise through its online store. Through its app on game consoles, set-top boxes, mobile devices and more, Crunchyroll delivers content from leading media producers directly to viewers translated professionally in multiple languages. The service is available for free or through a premium offering that allows users to watch ad-free with access to simulcasts—top series available immediately after Japanese broadcast. Fans can also view Crunchyroll on VRV, a platform that aggregates content appealing to Crunchyroll fans.
Crunchyroll is owned by Ellation, with majority investment from Otter Media, a joint venture between AT&T and The Chernin Group. Ellation has offices in San Francisco, Tokyo, and Moldova and is a member of the Association of Japanese Animations (AJA). For more information, visit http://www.crunchyroll.com or http://www.vrv.co.
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