About Project

Chevy’s Epic 2012 Game Contest was sponsored by Armor Games. Three games were created by Intergi and hosted on the Armor Games website where users could play each game and vote for the best one. After users beat the game they had access to watch Chevy’s 2012 Super Bowl commercial before it aired. The winning game was featured on Armor Games and Chevy’s social media channels on Super Bowl Sunday. The campaign objective was to drive awareness consideration & positive sentiment around the Chevrolet brand for the Super Bowl.

Client:
Chevrolet

Target:
A 18-34

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