Syfy’s Face Off Challenge sponsored by Gamezone helped promote the 2nd upcoming season of Syfy’s make-up/ special effects reality show, Face Off. Contestants submitted their best “face off” creation through the “Transform the Web” app (Intergi’s Mayhem Unit). The unit was part of the campagin and allowed users to click on any image on the web and create their own masterpiece using custom themes and assests.
The campaign objective was to drive tune-ins and maximize ratings for the premiere episode of Face Off Season. Other campaign goals included to mirror and portray the unique make-up transformations through innovative executions and to drive traffic to the Syfy website.