Playwire & Playwire Media to Add 50 Jobs to South Florida

Deerfield Beach-based Playwire Media plans to double its staff to 100 from 50 in the next year, president and CEO Jayson Dubin said.

The ad network’s 2014 revenues are projected to top $28 million, compared to $17 million in 2013 and $14.2 million in 2012. Playwire is the sixth-fastest growing technology company in South Florida.

“We’re one of the biggest media companies you’ve never heard of,” Dubin said.

About 25 to 40 of the new jobs will be in South Florida, and they’ll be in sales and technology. The company is also opening offices in London and Australia.

Playwire Media sells advertisers packages of websites and print outlets where they can place ads. The company recently changed its name from Intergi Entertainment and shifted its focus to video advertising.

“We had to go into this whole mobile universe, which is really becoming the predominant vehicle for viewing media,” Dubin said.

Dubin started the company after working in sales at Yahoo and running the media division of in Fort Lauderdale. He saw the need for a nimble network that helps advertisers reach millions of people.

Angel investors including Playwire COO Steven Berger jump-started the company. Today, Playwire has 277 million monthly unique users globally.

Dubin said the company’s competitors include giants such as Google, YouTube and Hulu. Playwire’s edge comes from being small, fast and far away from Silicon Valley.

“I don’t want [competitors] to know what we’re doing until it’s too late,” Dubin said. “Because we’re in South Florida, no one really knows what we’re doing. And at the same time, we can pivot quickly.”


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