Updated features include improvements to playlist view, sharing functionality and new monetization opportunities for publishers
DEERFIELD BEACH, FLORIDA FEBRUARY 29, 2016 Playwire, a leading HTML5 video player and monetization platform, today announced the latest iteration of its proprietary video player. The new video player introduces several key improvements to user experience, core changes to playlist view and sharing functionality, as well as the availability of new ad units for publisher inventory.
“At a time when viewability is top-of-mind for publishers and advertisers alike, we designed this video player with two main points of focus: content and user experience,” said Jarrett Abello, Technical Lead of Video at Playwire. “Every feature of this version of the Playwire video player was purpose-built with the viewer in mind, and the end result is a player that gets out of the way of the content to enable viewers to interact with online video more seamlessly than ever before.”
Core changes to the Playwire video player include:
New Playlist View
Instead of popping up in a separate box, the playlist is now a hidden “drawer” within the player
that spans its entire width.
Updated Sharing Functionality
An updated sharing menu takes the form of a floating bubble on the top right of the player that
intuitively appears as users interact with the content, allowing sharing functionality with
Facebook, Twitter, email and more.
New Advertising Units
A redesigned “related videos” view includes a new ad unit within the player. After a video
finishes playing, four thumbnails of additional recommended videos appear along with one
advertising unit, opening up new inventory for publishers.
Enhanced User Experience
Playwire has introduced a number of new features to enhance user experience, including
transparent elements to allow viewers to see content behind the player; intuitive controls that
disappear when not in use; an expanding, interactive and smooth scrubber; and, the ability to
customize the player skin to fit the design scheme of the publisher site.
“We’ve developed this video player to give our midsize publishing partners a competitive option for monetizing online video content,” said Jayson Dubin, CEO, Playwire. “With the latest version of the Playwire video player, publishers of all sizes have access to the same user experience features and functionalities as the big players, but with better monetization options through the reach of the Playwire advertising network.”
Playwire is a leading online video platform that makes digital content profitable for publishers, artists and content creators. Established in 2011 as the parent company of Playwire Media (formerly Intergi Entertainment), they offer a comprehensive and easy-to-use video hosting platform that provides all of the services necessary for superior online video publishing. The Playwire Video Player is used by more than 3400 publishers streaming billions of videos across all devices – desktop, mobile, tablet, and connected TV devices.
With clients ranging from Fortune 500 companies to individual site owners, Playwire is the only online video player with a built-in ad module and 100% global ad fill. In addition to the Video Player, their services include hosting, encoding, streaming, analytics, distribution, ad sales and ad serving. Together, they work with their partners to maximize the potential of their content strategy, ensuring that they make every view count. Playwire is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information please visit http://www.playwire.com and on Twitter @playwire.