Playwire Media and Gateway Media Announce Deal to Extend Audience Reach by Over 100 Million Monthly Unique Visitors
Playwire Media to represent all Gateway Media publishing brands, expands reach to several new industry verticals
Playwire Media, the largest online representation firm for reaching gaming and entertainment enthusiasts, today announced a significant partnership with Gateway Media, a St. Louis-based publishing house that owns a major portfolio of entertainment and culture websites. Through this deal, Playwire Media will represent all eleven of Gateway Media’s publishing brands, expanding audience reach to more than 100 million unique monthly visitors, 500 million unique monthly page views, and three billion monthly ad impressions across verticals including travel, automotive, food, pet care, health and beauty, and more.
This deal is built on an existing relationship between Playwire Media and Gateway Media’s CinemaBlend property. As part of the existing engagement, Playwire Media worked in conjunction with Gateway Media to create a custom video strategy to maximize ad impressions and revenue for the site. As a result, CinemaBlend now receives 4.9MM video views per month, 5-7 new video uploads per day, and a 345 percent increase in monthly revenue from online video.
“This expanded agreement was a natural evolution of our work with Gateway Media,” said Jayson Dubin, CEO, Playwire Media. “In working together, we’re able to not only fulfill our commitment to our advertising partners in delivering only the highest quality, premium publishing brands, but also expand our network to allow advertisers to reach new demographics, all while helping Gateway Media yield higher revenues.”
Under the new agreement, Playwire will create optimized, multichannel campaigns for current and future Gateway Media publishing brands using all types of high impact custom ad units, as well as work with different properties in developing their digital video initiatives.
“Our relationship with Playwire Media has resulted in outstanding campaigns for CinemaBlend,” said Gabe Douek, CEO, Gateway Media. “As we continue to expand our portfolio of premium publishing brands, Playwire was a natural partner for delivering exceptional website programs that deliver above average CPM rates.”
Gateway Media is comprised of the following brands: CinemaBlend, Suggest, Clip’d, Brainjet, Oola!, Odometer, Minq, Swifty, AroundMe, RateMyJob and YesPets. Cumulatively, Gateway Media’s targeted brand portfolio reaches over 100 million monthly unique visitors across a variety of demographics.
For more information visit, https://www.playwiremedia.com.
About Playwire Media
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest portal online for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, and Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities.
Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allows them to provide highly customized, site-specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in over 200 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the globe. For more information please visit playwiremedia.com and on Twitter @playwire.
Located in St. Louis, Gateway Media has grown from fewer than 20 employees when it was formed in January 2013 to some 70 full-time employees today. Each month the company’s websites attract over 115 million visitors. In May, Gateway Media’s Oola.com took home the 2015 Webby Award for Best Food & Drink Website. In June, Gateway Acquired Cinemablend.com, the web’s most popular independent entertainment website known for its expert reviews and exhaustive coverage of the film, television and gaming industries. Cinemablend is a Quantcast Top 150 site, and the largest destination in the Gateway Media portfolio.
For details about Gateway Media’s other websites and to learn about the company’s proprietary social-media technology, visit gatewaymedia.com.