Playwire Media Further Expands into Latin American Market
Fast-growing site rep firm makes aggressive move into Central and South America; New hires pave way for continual reach into market
Playwire Media, the largest company online for reaching gaming and entertainment enthusiasts, announced today that with the creation of a new sales team dedicated to LATAM the company will advance further into the Latin American market.
This effort represents Playwire Media’s continuous rise into key markets and is an additional step into the company’s rapid global growth and expansion strategy.
Over the past eight years, Playwire Media has grown to have five offices and serves multiple markets worldwide including the U.S., Canada, Europe, Middle East and now Latin America.
Playwire Media strives to reach every key market in the world. LATAM is another big step in the company’s endeavor to disrupt an industry and change how online advertising and digital media companies do business. South Florida and more specifically, Miami, is known to be the epicenter for doing business in Latin America and will be no different for Playwire Media. LATAM business will be conducted from the company’s headquarters in South Florida.
“The Latin American market presents a unique opportunity for the industry, and a region Playwire Media must be a part of to be successful. Having a stronger presence in the region will open up doors that weren’t previously available to us. We look forward to expanding as we forge ahead in Latin America and beyond,” states President and CEO, Jayson Dubin.
Latin America is emerging as a strong market for digital media and shows great promise for the company. Playwire, the parent company of Playwire Media, recently coined two new deals in Latin America solidifying the company’s need to have a presence in the region. Dutriz Hermanos located in El Salvador, which has eight brands under their umbrella, and Grupo OPSA located in Honduras, which has 10 brands, both service a variety of verticals including news, sports, business, technology, fashion and travel. They will both use Playwire’s proprietary video technology as well as the company’s ad server to fill their ad space.
About Playwire Media
Playwire Media is a full-service digital innovation partner that leverages online advertising and proprietary technologies to build publishing brands in the gaming and entertainment verticals. Ranked by comScore as the largest portal online for reaching gaming and entertainment enthusiasts online, their three publishing brands (GameZone Group, NowPlaying Entertainment, Kids Club) provide a well-rounded digital entertainment offering for advertisers looking to target their audiences during their online leisure activities.
Playwire Media’s family of digital entertainment websites is one of the largest in the world, comprised of more than 70 industry-leading brands. The exclusive nature of the company’s relationship with their partners allow them to provide highly customized, site specific, and channel-wide advertising solutions for publishers and marketers alike. The company’s community has over 250 million unique visitors monthly in over 200 countries. Playwire Media is headquartered in Deerfield Beach, Florida and has business operations and satellite offices around the world. For more information please visit www.playwiremedia.com and on Twitter @playwire.