Mayhem Unit

Custom Game Creation

Custom Landing Page for Game

Casual Game Social Syndication



About Project

Degree Men parterned with Ubisoft on the new Adrenaline game for Xbox Kinect and PS3 Move to promote their Adrenaline Deodorant Series. The campaign featured a shorter “Adrenaline” game for mobile, social and in-banner use. The target audience were males 18-49 who were sport lovers and adventure seekers.

Overall objective for the campaign was to drive engagement and game plays of the new Degree Men Adrenaline Lab game. Secondary objective was to drive awareness of the Degree Men Adrenaline Series through the game and campaign engagement.


M 18-34

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